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Betty Gales Isle of Palms, SC Real Estate Agent Headshot

Two Callings. One Purpose.

Helping people design their next chapter — in real estate, and in life.

For more than 40 years, Betty Gales has guided people through some of the biggest transitions of their lives — first as a psychologist, then as a top-producing REALTOR®, and today as an executive coach helping high-achieving professionals reinvent themselves with clarity and purpose.

The Realtor®

Licensed since 1985, Betty has spent four decades building a real estate career defined by results. She owned and led the #1 REMAX franchise in the Carolinas, guided her own team to the #2 ranking in Charleston with Keller Williams, and today serves luxury buyers and sellers across the Lowcountry with eXp Realty Luxury.

40+

Years in Real Estate

1,000+

Transactions Closed

Top 1%

Charleston REALTOR®, 20+ Yrs

#1

REMAX Franchise, Carolinas

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The Coach

Betty holds a Master's Degree in Psychology from UNC Greensboro and a Master of Teaching from The Citadel — a foundation she has spent decades applying to performance, mindset, and behavioral change. As a National Coach with Tom Ferry International for seven years, she coached hundreds of agents, team leaders, and brokers on production, accountability, and leadership. She was later selected by Glenn Sanford to help pilot the SUCCESS Identity Upgrade™, a coaching initiative built on identity-based growth.

  • M.S. Psychology — UNC Greensboro
  • Master of Teaching — The Citadel
  • Certified SUCCESS Coach
  • 7 Years National Coach, Tom Ferry International

How She Helps

Two disciplines, one approach: whether you're buying, selling, or building a business, Betty brings the same clarity and strategy to every engagement.

For Buyers

Finding What Fits

Betty combines market intelligence with a psychologist's instinct for what truly fits a client's life — not just their wish list — so every showing moves you closer to home, not further from it.

For Sellers

Positioned to Sell

Backed by 1,000+ closed transactions and experience building the #1 REMAX franchise in the Carolinas, Betty prices, positions, and presents every listing to attract serious buyers and maximize value.

Business Acquisitions

Building the Business

For agents and teams ready to buy, build, or scale a real estate business, Betty draws on her experience as a franchise owner and national coach to guide acquisitions, structure, and growth strategy.

Success Stories

Betty and Robert did an unbelievable job helping me buy my home on Sullivan's Island. They are extremely knowledgeable, hard-working, and professional. I would highly recommend them to anyone who is buying or selling their home. I can't imagine anyone doing a better job than they did for me. I would definitely use them again.

— Millin B.

Success Stories

My wife and I had the opportunity to work with Betty when we were purchasing our residence on Sullivan's Island. She is extremely knowledgeable about the real estate market on Sullivan's and Isle of Palms and was a pleasure to work with and would highly recommend her to anybody!

— Buyer

Success Stories

Betty was great to work with—very professional and knowledgeable. After having the beach house listed with another agent for over a year with very little activity and no serious offers, I switched to Betty Gales. Within a week we had an offer which was not accepted, but within a few months, we did get a valid offer and the house was sold. I would highly recommend Betty to all of my friends.

— Baker B.

Coaching Success Stories

The Results Speak for Themselves

Helping People Design Their Next Chapter.

Every successful career has defining moments, moments when we choose to grow, reinvent ourselves, or pursue a bigger vision.

For more than 40 years, I’ve had the privilege of helping entrepreneurs, executives, business owners, REALTORS®, and high achievers navigate those moments. Some were just beginning their careers. Others were experienced leaders seeking greater purpose, confidence, balance, or an entirely new direction.

Every client’s journey is different, but the goal is always the same: helping people discover their strengths, gain clarity, build confidence, and become the best version of themselves.

The following success stories represent just a few of the incredible people I’ve had the privilege of coaching over the years. Watching them continue to grow, lead, and succeed has been one of the greatest rewards of my career.

Design Your Next Chapterâ„¢ Mastermind

A 12-week identity reinvention experience for high-achieving professionals ready to rediscover who they are, build confidence in an AI-driven world, and create a strategic plan for what's next. Founding member pricing available for the priority list.

Work With Betty

I spend several hours each day with my team contacting area residents and generating interest in my client's properties. Putting sellers and buyers together has become a large part of my business over the years. So much so that some people have called me 'The Charleston Matchmaker!'